Bonians Logo and Branding

Bonians is a sausage manufacturer business that wanted a modern re-vamp of their very outdated logo. I came up with this simple solution of a sausage B logo and using sausage brand patterns to give the brand a fun and light-hearted approach. Initially, this was used in a logo presentation for the re-design of their van, but I thought the branding could be taken further by using it for different purposes. For example, using the branding in packaging and as an app icon.